Best Email Marketing Tools
Top email marketing tools ranked by transparent trust scores.
8 products ranked
Affiliate Disclosure: PickClarity earns commissions from qualifying purchases through our partner links. Our rankings are editorially independent — they are never influenced by affiliate relationships or commission rates. Learn more about our methodology.
Find the best for your needs:
Top Pick
9.4
Excellent
Mailchimp Standard
Ranked #1 based on expert reviews, user sentiment, and value analysis.
#1
9.4
Excellent
Consensus
Compare
Ranked #1 based on expert reviews, user sentiment, and value analysis.
Pros
- Beginner-friendly drag-and-drop editor
- Beginner-friendly drag-and-drop editor
- 300+ integrations including Shopify and WooCommerce
Cons
- Pricing scales steeply with list size
- Pricing scales steeply with list size
- Limited automation on lower tiers
Don't buy this if…
- Mailchimp charges for unsubscribed and inactive contacts unless you manually archive them.
- Mailchimp charges for unsubscribed and inactive contacts unless you manually archive them.
#2
9.2
Excellent
Consensus
Compare
Ranked #2 based on expert reviews, user sentiment, and value analysis.
Pros
- Excellent tag-based subscriber management
- Excellent tag-based subscriber management
- Built-in digital product sales
Cons
- Limited email template designs
- Limited email template designs
- No built-in CRM functionality
Don't buy this if…
- ConvertKit does not support full HTML email templates, which limits design flexibility for brand-heavy campaigns.
- ConvertKit does not support full HTML email templates, which limits design flexibility for brand-heavy campaigns.
#3
9.0
Excellent
Consensus
Compare
Ranked #3 based on expert reviews, user sentiment, and value analysis.
Pros
- Industry-leading automation capabilities
- Industry-leading automation capabilities
- Built-in CRM with sales pipeline
Cons
- Steeper learning curve for beginners
- Steeper learning curve for beginners
- Reporting can be overwhelming
Don't buy this if…
- The Lite plan restricts you to 1 user and does not include CRM or landing pages.
- The Lite plan restricts you to 1 user and does not include CRM or landing pages.
#4
8.7
Excellent
Consensus
Compare
Ranked #4 based on expert reviews, user sentiment, and value analysis.
Pros
- Best-in-class e-commerce integrations
- Best-in-class e-commerce integrations
- Revenue attribution per email and flow
Cons
- Expensive for large lists
- Expensive for large lists
- Primarily designed for e-commerce
Don't buy this if…
- Pricing jumps significantly once you exceed 500 contacts on the free tier.
- Pricing jumps significantly once you exceed 500 contacts on the free tier.
#5
8.5
Excellent
Consensus
Compare
Ranked #5 based on expert reviews, user sentiment, and value analysis.
Pros
- Pay by email volume not contact count
- Pay by email volume not contact count
- Includes SMS and WhatsApp marketing
Cons
- Email editor less polished than competitors
- Email editor less polished than competitors
- Automation workflows feel basic
Don't buy this if…
- The free plan includes Brevo branding on all outgoing emails.
- The free plan includes Brevo branding on all outgoing emails.
#6
8.3
Good
Consensus
Compare
Ranked #6 based on expert reviews, user sentiment, and value analysis.
Pros
- Very generous free tier
- Very generous free tier
- Clean and intuitive interface
Cons
- Fewer advanced automation options
- Fewer advanced automation options
- Limited third-party integrations
Don't buy this if…
- Account approval can take 24-48 hours and some industries face higher rejection rates.
- Account approval can take 24-48 hours and some industries face higher rejection rates.
#7
8.1
Good
Consensus
Compare
Ranked #7 based on expert reviews, user sentiment, and value analysis.
Pros
- Excellent event marketing tools
- Excellent event marketing tools
- Hundreds of professional templates
Cons
- Automation is limited compared to competitors
- Automation is limited compared to competitors
- No free plan available
Don't buy this if…
- Annual contracts auto-renew and early cancellation fees apply on discounted plans.
- Annual contracts auto-renew and early cancellation fees apply on discounted plans.
#8
7.9
Good
Consensus
Compare
Ranked #8 based on expert reviews, user sentiment, and value analysis.
Pros
- Built-in Canva integration for design
- Built-in Canva integration for design
- Excellent email deliverability rates
Cons
- Interface feels dated compared to newer tools
- Interface feels dated compared to newer tools
- Limited advanced segmentation
Don't buy this if…
- AWeber counts unsubscribed contacts toward your plan limit unless you manually delete them.
- AWeber counts unsubscribed contacts toward your plan limit unless you manually delete them.
Quick Comparison
How We Rank
Composite trust score from expert reviews, user sentiment, complaint analysis, and value assessment.
Trust Score
Weighted composite of all factor scores
Expert Score
Aggregated expert review ratings
User Sentiment
Community votes and review analysis
Value Score
Price-to-performance ratio
Freshness
Recency of reviews and data
Change Log
Discussion (0)
No comments yet. Be the first to share your experience!
AI Shopping Assistant
Ask questions about products in this category. Answers are grounded in our evidence data.
Try asking:
Get Alerts
Stay updated when rankings change or prices drop in Email Marketing Tools.