Best CRM Software
Top crm software ranked by transparent trust scores.
8 products ranked
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Top Pick
9.4
Excellent
HubSpot CRM
Ranked #1 based on expert reviews, user sentiment, and value analysis.
#1
9.4
Excellent
Consensus
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Ranked #1 based on expert reviews, user sentiment, and value analysis.
Pros
- Generous free tier with unlimited contacts
- Generous free tier with unlimited contacts
- All-in-one platform for sales, marketing, and service
Cons
- Paid tiers get expensive quickly
- Paid tiers get expensive quickly
- Onboarding fees required for higher plans
Don't buy this if…
- Annual contracts are required for professional and enterprise tiers with significant cancellation penalties.
- Annual contracts are required for professional and enterprise tiers with significant cancellation penalties.
#2
9.2
Excellent
Consensus
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Ranked #2 based on expert reviews, user sentiment, and value analysis.
Pros
- Most customizable CRM on the market
- Most customizable CRM on the market
- Massive AppExchange ecosystem
Cons
- Complex setup often requires a consultant
- Complex setup often requires a consultant
- Per-user pricing adds up for larger teams
Don't buy this if…
- Implementation typically requires professional services and ongoing admin expertise.
- Implementation typically requires professional services and ongoing admin expertise.
#3
9.0
Excellent
Consensus
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Ranked #3 based on expert reviews, user sentiment, and value analysis.
Pros
- Most intuitive pipeline visualization
- Most intuitive pipeline visualization
- AI sales assistant for deal insights
Cons
- Marketing features are limited
- Marketing features are limited
- Reporting less powerful than Salesforce
Don't buy this if…
- Many useful features like email automation and custom fields require the Professional tier or above.
- Many useful features like email automation and custom fields require the Professional tier or above.
#4
8.7
Excellent
Consensus
Compare
Ranked #4 based on expert reviews, user sentiment, and value analysis.
Pros
- Excellent value as an all-in-one suite
- Excellent value as an all-in-one suite
- Zia AI for predictions and anomaly detection
Cons
- Interface can feel cluttered
- Interface can feel cluttered
- Learning curve for full feature utilization
Don't buy this if…
- Getting the most from Zoho CRM requires adopting other Zoho products for maximum integration benefit.
- Getting the most from Zoho CRM requires adopting other Zoho products for maximum integration benefit.
#5
8.5
Excellent
Consensus
Compare
Ranked #5 based on expert reviews, user sentiment, and value analysis.
Pros
- Built-in phone and email channels
- Built-in phone and email channels
- Freddy AI for intelligent lead scoring
Cons
- Smaller third-party integration ecosystem
- Smaller third-party integration ecosystem
- Reporting is less advanced
Don't buy this if…
- The free plan is limited to 3 users and does not include workflow automation.
- The free plan is limited to 3 users and does not include workflow automation.
#6
8.3
Good
Consensus
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Ranked #6 based on expert reviews, user sentiment, and value analysis.
Pros
- Extremely customizable board layouts
- Extremely customizable board layouts
- Seamless integration with Monday.com work OS
Cons
- Less CRM-specific depth than dedicated tools
- Less CRM-specific depth than dedicated tools
- Minimum 3-seat requirement
Don't buy this if…
- Pricing is per seat with a 3-seat minimum, making it less cost-effective for solo users.
- Pricing is per seat with a 3-seat minimum, making it less cost-effective for solo users.
#7
8.1
Good
Consensus
Compare
Ranked #7 based on expert reviews, user sentiment, and value analysis.
Pros
- Built-in calling, SMS, and email
- Built-in calling, SMS, and email
- Automatic activity logging
Cons
- No free plan available
- No free plan available
- Marketing features are minimal
Don't buy this if…
- Calling credits are consumed per minute and international calls can add significant costs.
- Calling credits are consumed per minute and international calls can add significant costs.
#8
7.9
Good
Consensus
Compare
Ranked #8 based on expert reviews, user sentiment, and value analysis.
Pros
- Native Google Workspace integration
- Native Google Workspace integration
- Zero data entry with auto-capture
Cons
- Only useful for Google Workspace users
- Only useful for Google Workspace users
- Limited customization on lower tiers
Don't buy this if…
- Copper provides minimal value if your team does not use Google Workspace as its primary platform.
- Copper provides minimal value if your team does not use Google Workspace as its primary platform.
Quick Comparison
How We Rank
Composite trust score from expert reviews, user sentiment, complaint analysis, and value assessment.
Trust Score
Weighted composite of all factor scores
Expert Score
Aggregated expert review ratings
User Sentiment
Community votes and review analysis
Value Score
Price-to-performance ratio
Freshness
Recency of reviews and data
Change Log
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